Oh, by the way, here's a tip for providers who want more bookings that are over an hour long if you are struggling to get them currently : try to lower your rates for longer bookings.
For example, I charge 340$h but I don't charge 680$ for 2 hours, I charge 560, which is pretty much what agencies charge for that amount of time. It really helps!
I also saw some people make fun of providers who offer discounts and specials once in a while, and I understand that from an outside perspective it looks like the person is desperate, but the fact is that it's a marketing tactic. A lot of successful businesses offer discounts once in a while, for example around the holidays. It's controversial to offer a discount as a provider for valid reasons, and I am not offering one anytime soon.. It's not something that works for me.
I've experimented with discounts once in a while just to see what would happen, I basically just offered services at older rates of mine for a very short period of time. This isn't because I was desperate, I just wanted to see if it would work.. While it wasn't super successful like I said, it did attract clients who weren't sure if they wanted to book me or not. Some of them came back and paid the full rate, some became repeat clients and they didn't wait for another discount to book me. Some didn't come back, but I was glad I was able to provide a great experience to someone who couldn't afford my full rate.
I know there is a controversial practice of providers offering discounts in exchange for good reviews.. While this is none of my business, I don't know what my opinion on it is.. lol and this wasn't the purpose of me offering discounts once every 3-4 months at some point. But while none of my positive reviews were written by gentlemen who got a discount, I have a feeling that guys who write a lot of reviews will feel tempted to book you if you offer a discount because seeing a lot of providers is expensive and if you are charging a little bit lower your rate can fit in this person's budget.
I'm still working on my marketing skills and my branding, so take this advice with a grain of salt..
I also saw some people make fun of providers who offer discounts and specials once in a while, and I understand that from an outside perspective it looks like the person is desperate, but the fact is that it's a marketing tactic. A lot of successful businesses offer discounts once in a while, for example around the holidays. It's controversial to offer a discount as a provider for valid reasons, and I am not offering one anytime soon.. It's not something that works for me.
I've experimented with discounts once in a while just to see what would happen, I basically just offered services at older rates of mine for a very short period of time. This isn't because I was desperate, I just wanted to see if it would work.. While it wasn't super successful like I said, it did attract clients who weren't sure if they wanted to book me or not. Some of them came back and paid the full rate, some became repeat clients and they didn't wait for another discount to book me. Some didn't come back, but I was glad I was able to provide a great experience to someone who couldn't afford my full rate.
I know there is a controversial practice of providers offering discounts in exchange for good reviews.. While this is none of my business, I don't know what my opinion on it is.. lol and this wasn't the purpose of me offering discounts once every 3-4 months at some point. But while none of my positive reviews were written by gentlemen who got a discount, I have a feeling that guys who write a lot of reviews will feel tempted to book you if you offer a discount because seeing a lot of providers is expensive and if you are charging a little bit lower your rate can fit in this person's budget.
I'm still working on my marketing skills and my branding, so take this advice with a grain of salt..