Holy smokes! Like in the old days! And it works! (Seen at a Montreal mall)
Very Sexy Ad from Clothing Brand Garage
- Thread starter AnthonyAnderson
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So, did you shop there? Did you get yourself a nice bodysuit?
Haha...No, but the company would sure be happy that I am talking about their brand.
What I don’t understand is that when I was younger, Garage was a store for teenagers. There was even a candy bar in there
In the last 2-3 years, they’ve been pushing ads in which their models are half naked sometimes with wet t-shirts and whatnot
In the last 2-3 years, they’ve been pushing ads in which their models are half naked sometimes with wet t-shirts and whatnot
The whole design of the picture (pose, colors, background...) seems inspired by "The Substance"
It still is a store for teenagers.. I remember in the y2k era and mid 2000's there were a lot of ads like this. Advertising for teenage girls & consumer culture in young girls was part of the research I did in university.. It's pretty fascinating, and not always in a good way. I suspect the fact that the trend of famous teenage influencers starting OF accounts on their 18th birthday has to do with this resurgence of very sexual ads.. (although I haven't really paid attention)
I didn't notice until you pointed it out. It's kinda eerie lol ... I wonder if that's on purpose, but the movie came out over a year ago.
well technically it's even older since the movie's photography is inspired by the "aerobic" tv shows from the 80s.
it also reminded of the controversial work of David Hamilton from the 70s/80s
it also reminded of the controversial work of David Hamilton from the 70s/80s
Yes for sure! But it would make total sense for it to be a reference to that movie considering all of this. David Hamilton's photos are very different in my opinion tho! They're very desaturated and there's an emphasis on "innocence" which is not quite there on this ad .. the tan, hair etc is very reminiscent of the 80s
Because it sells. American Apparel was the first to use such explicit ads.
You're right but American Apparel had a different client base.. women in their 20's. It's also that speaking from the point of view of someone who's interested in fashion, it makes more sense for AA because a lot of their clothing was basically that type of wear.. bodysuits, leggings etc. Although people are nostalgic for the AA era right now, so it's almost as if that ad is an ironic nod at those old ads. Maybe they're just trying to recycle that aesthetic and get more customers..
Maybe they changed their target audience they want to attract to their stores.
