I think the Bond series is popular with the geezer crowd, less so with the under 30s. I mentioned John Wayne to a young relative recently, and he asked who that was.
There is some initial shame, but I guess most people get over it. I know some guys that are so comfortable with it that they talk about it openly. I keep things to myself.
I had a guy come up to me ( early 20s ) wrapped in a blanket with no coat in 8C temperature. He asked for money, I offered him a job. He
never showed up 3 blocks away to work.